I don’t remember doing this. (That’s one of the charming side effects of life with ADD.) But I guess I submitted a copy of  Allies and Enemies: Fallen to the Midwest Book Review.

How do I know this? Yesterday, I got an email from their editor telling me my book is included in their February issue of MBR Bookwatch.

Yay! Right? Err…. maybe?

While I am grateful for the coverage (MBR has a pretty solid reputation), it’s not the most glowing missive. It does produce some pretty nice “sound bites”. In our present world of spin doctoring and fake news, it’s a boon of sorts. However, I do have to recognize that it’s the opinion of one person. Like a Jackson Pollock or one of those weird 3D prints from the 90s, not everyone is going to see the same thing. Consider

Consider The Handmaid’s Tale by Margaret Atwood. This book is beautifully written and seamless. This is my favorite book. I look to it for inspiration in writing style. But the subject matter is easy to consider depressing. I mean, it is the story of an oppressed woman, Ofglen. A lot of terrible things have happened to her and continue to happen to her. That’s the 20,000-foot view. Look lower, under that cloud layer, and you see the so much more than that. You see a spirit that refuses to be shaped by her new reality, a warning, a cautionary tale, a disconnected love story. Don’t get me wrong: I’m not comparing myself to Atwood. She’s got the 120 pack of crayons with the built-in sharpener on the box. I have the cheapo pack of 3 that they give you with the kid’s menu at Denny’s. My point is everyone has different viewpoints.

“…a solid SF tale. It has a nice layered storyline with a relatively fast paced plot… Fallen has everything you would want in a SF suspense space opera.” [Midwest Review]

So do I imagine hearing the above “sound bite” in some gritty movie trailer voice? You bet. 🙂 Will I take the full review’s comments to heart? Not sure. But it did give me pause to reflect on the nature of professional reviews and the roles they play in the world of self-publishing. They’re meant to help potential readers make a decision about what book they want to read next.

In the same vein, does the phrase “New York Times Bestseller” compel someone on Amazon to pick that book over another? Or does it simply place that book in a higher spot of prominence so that the consumer is less likely to dig deeper beyond the first few results? Personally, before I got wrapped up in this indy publishing journey, I never really noticed the “NY Times” bannered books. But then… that’s just me.